My background and experience

Business student, BI Norwegian Business School

• Editor of the student newspaper Inside.
• Elected to the Bærum municipal council.
• Night shifts at a nursing home on the side.

Finance reporter, Aftenposten

• Part of Aftenposten's first online business desk, later merged into E24.
• Summer intern and on-call reporter on the business and news desks before that.

Reporter, VG

• Society desk. Mapped the friendships between heirs of Norway's 400 wealthiest families.

Reporter, E24 (founding team)

• One of the first journalists when E24 was set up, a joint business-news venture between Aftenposten and VG.
• Questioned whether Norsk Hydro's executive option payout in the Statoil merger was legal. Management gave up NOK 20 million in gains, and the chairman stepped down.

Finance reporter, Aftenposten

• Just before the financial crisis, exposed how Acta misled customers on risk and cost. The company's 17-page complaint to the Norwegian Press Complaints Commission was rejected on every point.
• Then covered the financial crisis and what it did to people and companies.

Business news editor, Aftenposten

• Led a business desk of about 20 journalists and designed the relaunched Økonomimagasinet (2013).
• The desk had the newsroom's highest 'nearest leader' score in Great Place to Work: 85 points, two years running.

Managing editor, digital development, Aftenposten

• Led the newsroom's digital spearhead group, building skills and motivation among 200+ editorial staff.
• Introduced 'structured articles', which consistently won more readers and longer reading time.

Head of content marketing, then content innovation, Aftenposten

• Started a content studio from scratch serving Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen.
• Product, editorial ethics, sales, creative work and hiring. Revenue grew from zero to about NOK 25 million.

Vice President Communications, Equinor

• Heads the Communications competence centre: five departments, 120+ communications professionals in Norway and international markets.
• Member of the management committees for communications and for the Functional Centre of Excellence (2,600+ people).

Manager, corporate communications (digital engagement), Equinor

• Responsible for equinor.com, social media, strategic design and corporate content.
• Moved the web from a complex Adobe CMS to a headless CMS on Sanity; built an analytics framework for always-on social.
• Turned around weak employee satisfaction scores, 2017 to 2019/20.
• A leadership-programme project on sustainability-linked financing led to an ESG-linked KPI in Equinor's credit facility (2021).

Currently writing from Washington, D.C.

Family man, manager of a DC Soccer team, hobby writer and AI student on leave from Equinor.

Columnist, Nationen · Newsletter, Substack

Newsletter with 1,500+ subscribers on Substack and columnist in Nationen.